A NEW app-based broadband provider is set to launch in Renfrewshire.

Brillband has pledged to make broadband more affordable by taking aim at existing providers that pass on price hikes to customers.

It will enable users to run their entire broadband service from their mobile phone or tablet device, with round-the-clock access to customer service staff.

The patent-pending software technology uses a direct connection between the provider and customer to build individual usage profiles which automatically optimise the service according to how it is used, whether that is for gaming, streaming, working from home or downloading content.

It is the brainchild of entrepreneur and Brillband CEO Duncan Di Biase, who says he became infuriated by the "substandard service" offered by major broadband players.

He added: “People pay exorbitant fees for speeds they don’t receive and it amazes me that nobody seems to question it.

“They wouldn’t accept it from any other service, so why should they put up with it for their broadband?

"I was sick of endless calls to customer service lines, frequent dropouts, speeds that don’t represent what’s being paid for, usually at rates far more than what new customers receive. I just thought 'there must be a better way.'

“Brillband’s technology is what sets us apart. To our knowledge, it’s a world-first. Nobody else has it or can copy it and its beauty lies in its simplicity. It removes the obstacles that so many people associate with broadband providers but it’s only there when people need it.

“Customers want a service that just works but, when there are issues, they want a frictionless process that gets things back to normal as quickly as possible. That’s where the app comes in. Other providers may have them but they’re not native and just a front redirecting you to slow existing systems.

"Brillband cuts that out. It’s all about making broadband as frictionless as possible.”

The new technology will initially operate on the CityFibre network, although it has the capability to be plugged into any fibre broadband network in the world.

Initially, Brillband will be rolled out to a test group of app and network customers across Glasgow and Renfrewshire later this year but it aims to have 120,000 customers by 2025.

For more information, visit https://brillband.com.