A cricket club is giving local businesses a new way to get their name seen.
Ferguslie Cricket Club, based in Paisley, is launching a brand-new sponsorship scheme designed to give businesses more value for their support.
The club says the new scheme will offer year-round publicity through highly visible advertising next to the scoreboard.
John Docherty, president of Ferguslie Cricket Club, said: “Up until this season, we’ve simply put the name of our sponsors onto the front of our team jerseys, a standard practice amongst many sporting clubs like us, via a raffle-type draw.
“However, we thought we could perhaps improve on that deal and what we’ve come up with, we believe, gives backers much more for their money.
“We have advertising space next to the scoreboard, which is a well-known landmark locally, and what we’re going to do is put our main sponsor’s board adjacent to it, which means their name will be seen 365 days of the year, rather than merely when matches are being played at Meikleriggs, and in much bigger characters, so passing traffic will see the company’s name every time they pass the ground.”
Read more
Paisley fundraising dinner to celebrate life of local sporting icon
Women and girls invited to cricket taster sessions in Paisley next month
St Mirren’s League Cup heroes share Hampden glory with Scotland’s veterans
The club estimates the advertising space could reach more than 100,000 potential customers throughout the year.
John said: “Our research suggests that between passing traffic, those going to the Royal Alexandra Hospital and members of the public using Corsebar Road there is in excess of 200,000 pairs of eyes in the vicinity of the ground during the year, representing a huge, untapped source of advertising for potential backers of the club.”
Sponsors can gain a chance to have their name advertised on the scoreboard by purchasing tickets for a pre-season grand draw at £30 for one, £50 for two or £100 for five.
Read more
Johnstone Burgh fires balaclava warning to fans after 'issues' with ultra groups
Aberdeen announce Stephen Robinson as new manager
Aberdeen open talks with St Mirren manager Stephen Robinson after permission granted
John said: “What we’re asking possible sponsors to do is buy tickets which will have their name on them, and at our Grand Draw before the season commences, we’ll draw out the winning tickets.
“The outright main sponsor will have a four feet by sixteen feet advertising board placed beside the scoreboard displaying their name, the runner-up will receive two tickets for the annual club dinner, while the third-placed ticket holder will win a cricket tea with drink for a party of 4 at one of our home matches this season.
“We’re always looking at ways of giving something back to the folk who support the club and we believe this scheme allows us to do so as our ‘thank you’.”
Potential sponsors can find more information by contacting the club via 07914 392556 or emailing johntdoc@hotmail.com.
Share