Shoppers across the country all but had a breakdown this week when Aldi launched a brand new range of scented candles to rival Jo Malone’s at a fraction of the cost.
Why did they get themselves in a fluster? Because at just £3.99 - compared to Jo Malone ones at £44 - they sold out minutes after hitting the shelves.
Brits across the nation took to Twitter to vent their fury at missing out on the bargain of the year so far as shoppers snapped them up by the dozen and reportedly sold them on eBay for up to SEVEN times their in-store price.
However, there is now light at the end of the tunnel for candle enthusiasts - Aldi has confirmed a fresh supply will be made available online next week.
“In light of the overwhelming demand we have experienced, we are pleased to confirm our luxury candle range will be available to purchase online at aldi.co.uk from Tuesday, March 21,” said Tony Baines, joint managing director of corporate buying at Aldi.
Everyone going off their nut for these Aldi candles. It's a candle fs . People selling a £4 candle on eBay for £25.
— Jennifer McLean (@jenmcleann) March 16, 2017
So people are selling the Aldi (jo malone)candles for £45 on eBay.. erm pretty sure you'd be better getting the real deal for the same price
— Jess keating (@Jessiicaalice93) March 16, 2017
bought the rip off jo malone candles from aldi. they smell amazing!!
— klee (@kleebelle) March 16, 2017
So happy to get my hands on these candles from Aldi today! The Freesia Pear one especially smells just like the Jo Malone one pic.twitter.com/ZYbFQRQBTZ
— Hannah - Beauty Box (@beautybox_uk) March 16, 2017
The premium candles - available in ‘No 1’ lime, basil, and mandarin, ‘No 2’ freesia and pear, or ‘No 3’ pomegranate noir - are said to smell identical to Jo Malone’s and, with a burn time of 48 hours, further rival Jo Malone’s which burn for 45 hours.
Above all, though, it’s the astonishing 90 per saving that has drawn early-morning shoppers out.
“The luxury candle range has been one of our most successful Specialbuys, and we’re delighted to ensure as many of our customers as possible can enjoy the stunning range that equal the quality, strength, and performance of high-end alternatives,” Mr Baines added.
Evening Times readers were quick to get in touch with their own battle tales on the candles’ launch day to highlight the chaos that ensued at Aldi stores across Glasgow.
Laura Jane Thomson from Blantyre told us on Facebook: “I saw a woman buy 15. I was in at 7.59am, a minute before it officially opened and customers had baskets full and didn’t get any. Sold out at 8.01am.
READ MORE: The must-have £4 accessory from Primark no one can get - and it’s driving everyone crazy
“Guy at the till said to the woman they were allowed six each and she just said, as she was with her husband, she was allowed double and then proceeded to pay three transactions to allow through. Shocking behaviour and pure greed.”
Pam Gibson from Glasgow added: “Wasn’t such a great bargain watching women and men fight over them in Aldi Robroyston.
“I’m sure the person recording it will post it soon - shocking behaviour from adults.”
Let us know if you managed to get your hands on one in our above poll, or in the comments section below.
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereLast Updated:
Report this comment Cancel